A new generation of sleepwear, playwear and more, for the little loves in your life. From a name mothers know and trust
— Jamie Davis, Vice President
Snugabye brand was started in 1947, in Toronto, Canada. Founded by Louis Davis, the company known as L. Davis Textiles Co. Limited manufactured and distributed nationally, one product, a baby cloth diaper, with just two employees.
The company grew during the 50’s and 60’s by expanding its product lines to include all types of baby sleepwear.
Joined by his sons Michael and Ken Davis, second generation, L. Davis Textiles Co. Limited developed strategic relationships with national retailers, and U.S. based apparel, pharmaceutical, and bedding companies which vaulted the name Snugabye to new heights with the addition of bedding and bath products, underwear, and playwear.
Throughout the 80’s, 90’s and the new millennia, Snugabye co-branded with popular licensed characters which included Disney, Sesame Street, movie and toy characters, and of course major league sports teams.
The company changed its name to Snugabye Inc. to reflect and maximize brand awareness to North American consumers and retailers.
Now, together with third generation, Jamie Davis, Snugabye brand has successfully penetrated other markets around the world.
Premium quality and value are the traditional hallmarks of this generational company. Snugabye has always, and will always continue to value a parents trust.